Video Coach | Visual Identity and Content Design
I worked with a LinkedIn Video Coach, Ilia Francis, to build her visual identity and apply it to content in different formats, mainly educational carousels.
PROJECT CATEGORY
Freelance client work
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
PROJECT TYPE
Visual Identity
Educational Content Design
ROLE
Content Design
Visual Identity
Personal Branding
Instructional Design
Graphic Design
Visual Design
I collaborated with the client to build a visual identity that represents her brand well and makes her stand out as a video coach on LinkedIn.
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We discussed her strategy and identified key attributes and a brand tone and style. From that point, I prepared a moodboard and built a brand guidelines document to guide applications in different formats.
The brand colors and style were applied to the banner, profile picture, and content pieces.
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Carousels, also called sliders, were the main format of content that I designed following graphic and instructional design principles. These educational pieces helped the client share her knowledge and build authority in her professional field.
Navigate through the carousel by clicking on the arrows left and right
Navigate through the carousel by clicking on the arrows left and right
Navigate through the carousel by clicking on the arrows left and right
By the end of our collaboration, the client was happy with the work and the results/feedback it brought.
She shared a very kind video testimonial.
“
Kaouther is such a great addition to my business.
She is a true design wizard.
“
